Sunday, July 15, 2012

Social Networking Your Business

Ever noticed how we can get lost just cruising through Face book, Twitter and host of other social media sites; aimlessly looking at the photos and comment of  people that you hardly even know. It's amazing the amount of time we can spend just doing that alone. I wonder to myself what I have accomplished by the end of my visit to Face book-Ville and all the other Ville that I so frequently visit. Did I grow, Dream, or Create a lasting impression?

Or weleveraging-social-mediare those sentiments bestowed upon me as I drive my 10 finger vehicle through the streets of the Village friends that I, we , all so commonly make these days.
The reality; we may never or have never in person met some of those folks we call friends right? But they are recommended to us, and we like misguided children follow ever so faithfully. It only does good if we are changed, challenged, or uplifted after having been there is my supposition.

I often wonder, "what is the psychology that drives our madness."  Is it our need for information, escapism, desire, or wantonness that creates this fanatical craze inside us. I suppose it's because we live in the information era. The more information we get, the more we want; so the providers supply us in some small, medium, or super-sized orders according to our specifications, and our craze continues.
But despite all that talk, we are given a super technological avenue to do the impossible; reach out and touch. The social networking era that we live is a powerhouse for businesses, small and large. We reach more people, in a shorter space of time.
Remember when you had to make a mailing list and send out letters to potential customers and businesses, and cold call customers and annoy them on the phone. Well with today's social networking you can quickly apply the process of elimination and make a quick determination of where your target market may be. When you advertise your business to your friends and contacts they will either show an interest or they will not.
Do Not Get Discouraged: Friends, and Family are usually the last to catch on.
Now, just remember that friends, family and acquaintances are more than likely not to bite right away. Why? Because study shows that this group is usually the last to support your ideas. People you know are only serious about you after you have exploded on the mainstream of your business platform. So do not get discouraged if at first your close friends and loved ones do not show an interest. Continue to use social networking outside the scope of familiarity and target  a market much larger than the few blocks around you.
Stay Your Business Picasso on Social Networking
Despite it all. keep a business presence on your social networking sites, never drop the ball, because believe me someone else out there may have the same ideas that you have; so you must stay in the game. Improve your business presence and knowledge-ability by creating interesting updates relevant to your business. This will keep you motivated as you concentrate on other avenues, and yes it does leave an impression on the minds of some of your page visitors and if not today, tomorrow they will be back, so get ready.
Finally, Have Some Fun.
You must enjoy what you do or else, no matter how good a business idea you have or started; you must give life to your business by showing your passion. If you are intense all the time, customers, potential customers will notice it even on a post. So by all means have  fun and show that you are enjoying the process.

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